The 5 Pillars of successfull real estate investing
26 July 2023 - Insights

The 5 Pillars of successfull real estate investing

Investing in real estate can be both a secure and lucrative strategy, but it requires careful and attentive action. In particular, there are five key elements at the core of successful real estate investing that are worth exploring.

Real estate investing has always attracted significant interest, primarily due to its reputation for being less volatile than other investment options, while offering potentially attractive returns. Idealista, for example, calculated that the gross yield of residential properties is roughly twice that of ten-year government bonds.

While the real estate market is not immune to fluctuations, properties tend to increase in value in the long term. Additionally, they are an excellent hedge against inflation and offer opportunities to generate passive income through renting.

This is why, even during periods marked by uncertainties and high financing rates, forward-looking investors still pay close attention to this sector, focusing on assets and markets with significant growth potential and promising prospects for development.

There are various investment opportunities within the sector, ranging from traditional assets to innovative strategies. Nevertheless, it is crucial to consider certain key elements that constitute the bedrock of any successful real estate investment.

Set your goals

Knowing one's goals is crucial in shaping every decision and action, and this principle holds true for real estate investments as well. Before delving into specific properties to invest in, it's essential to clearly define your objectives, both in the short and long term. Would you like a steady stream of passive income? Or perhaps are you seeking to diversify your investment portfolio? And how much risk are you comfortable taking on?

Having a clear vision of your investment goals and adopting a careful and informed strategy are the first steps to invest successfully and maximize potential returns. Having a clear vision of your investment goals and adopting a careful and informed strategy are the first steps to invest successfully and maximize potential returns.

Location is key

The location of the asset plays a crucial role in the success of the real estate investment. Conducting a thorough market research is fundamental to maximize the investment's return and mitigate potential risks.

While city center areas are usually the most attractive due to their high demand, it's worth exploring emerging zones with significant growth potential, especially for long-term investments. This approach is not limited to experienced investors alone but also extends to those with limited capital. Choosing a currently less appealing area undergoing redevelopment can result in purchasing at a more affordable price and reaping the benefits of property value appreciation over time.


Investments always entail a certain level of risk; therefore, building a robust portfolio necessitates careful diversification.

Traditionally, residential and office properties have been the preferred asset classes for investors. Nevertheless, it is worth exploring other property types that have gained traction.

For instance, logistics warehouses have experienced remarkable growth in recent years, making them an appealing investment option. . Furthermore, commercial properties, particularly with the recovery of retail sales to pre-Covid levels, present promising opportunities for investors.

Another popular investment method in recent times is real estate crowdfunding. This is a form of collective financing, where individuals can contribute relatively small sums of money towards a real estate project and, in return, receive a share of the profits.

Looking at macro trends

The macro trends that are exerting influence on the economy, society, and culture can serve as a priceless compass for making long-term strategic decisions and identifying new investment opportunities.

Consider, for instance, environmental sustainability, which has thrust the spotlight upon the necessity for a profound shift towards greener practices in the real estate industry. Simultaneously, the aging population is driving a strong demand in the senior living sector , while digitalization is revolutionizing human interactions and communication, completely redesigning the workplace.

Seeking advice from a consultant

Although potentially very interesting, real estate investing can also be quite complex, especially for those lacking substantial experience in the sector. PeConsequently, seeking guidance from a seasoned consultant becomes fundamental for making informed and strategic decisions, thus maximizing returns and safeguarding the invested capital.

The consultant possesses not only an in-depth understanding of the market but also the capability to provide a comprehensive evaluation of the potential returns from a property or real estate portfolio. Additionally, they can offer valuable support concerning tax and legal matters associated with the operation.

Another advantage of relying on a consultant is the opportunity to access exclusive off-market investment opportunities, which could potentially result in particularly advantageous returns.